Brand strategy
Positioning and narrative that pull your brand out of the price war.
Estúdio LAPA · Strategic branding · São Paulo + Abruzzo
Brands that lead.
Strategic branding for businesses that decided to lead.
Start a projectYour brand, now.
01 / 08 · LAPA Grotesque
Like it? Let's make it real
Illustrative preview. A real brand starts with strategy — that's us.
Our thesis
Design isn't how your company looks. It's how the market values it.
Technical precision and strategy turn ordinary brands into category leaders: more authority, more pricing power.
Estúdio LAPA · Strategic branding · São Paulo / Abruzzo · 15+ years
About the studio
Estúdio LAPA is a strategic branding and design studio in Indaiatuba, São Paulo state (Campinas region). We serve São Paulo, all of Brazil and the world online. Founded by Vitor Sayão Prado (creative direction and design) and Fernando Donea (strategy, based in Abruzzo, Italy), the studio brings 15+ years of experience.
We work in Portuguese, English and Italian: Brazilian brands aiming at Italy and Europe, and Italian brands entering Brazil. In Italy, we serve clients through Fernando Donea in Abruzzo. In Saudi Arabia and the UAE, we work remotely, in English. Umicore, Atlas Copco, Vibra and Argenta have trusted LAPA.
What we deliver
Visual identity
A coherent visual system at every touchpoint. The market recognizes, trusts and pays more.
Art direction
Atmosphere that turns perception into desire.
Packaging & print
The brand where the purchase is decided: on the shelf, in seconds.
Digital design
Site, product and interface that communicate value and lead to yes.
Selected work
Brands that trust us
